World of Good Brands Cookie Notice

A cookie is a small text file that is sent to or accessed from your web browser or your device’s memory. A cookie typically contains the name of the domain from which the cookie originated, the lifetime of the cookie, and a randomly generated unique number or other identifiers. Cookies may also contain information about your device, such as user settings, browsing history and activities conducted while using our Services.

Which types of cookies exist?

• First-party cookies:

• Third-party cookies:

How long do cookies last?

Cookies may either be “session cookies” or “persistent cookies”:

• Session cookies:

• Persistent cookies:

Pixel tags, also known as “web beacons,” “conversion pixels,” “retargeting pixels,” “GIFs” or “bugs,” are one-pixel transparent images located on web pages or messages. They track whether you have opened these web pages or messages. Upon firing, a pixel tag logs a visit to the current page or message and may read or set cookies.

Pixel tags often rely on cookies to work, so turning off cookies can impair them. But even if you turn off cookies, pixel tags can still detect a web page visit.

JavaScript is a programming language. It can be used to write trackers that, when embedded into a web page, allow us to measure how you interact with our websites but also other websites.

SDKs are pieces of code provided by our digital vendors (e.g., third-party advertising companies, ad networks and analytics providers) in our mobile apps to collect and analyze certain device and user data.

Device identifiers are user-resettable identifiers (unique device IDs) comprised of numbers and letters. They are unique to a specific device. They are stored directly on the device and are used to recognize you or your devices(s) on, off and across different apps and devices for marketing and advertising purposes.

When you use mobile devices to access our websites, we may collect and transmit unique device IDs, as well as other information about your device, including without limitation, your wireless carrier, the make, model, operating system, capacity and settings of your device, the names, package IDs and versions of other software you have downloaded to your device and information about how you interact with and navigate within our websites.

In order to decide what type of ad might interest you, our digital and marketing vendors sometimes link data – inferred from your browsing of other sites or collected from other sources – using a method known as “ID synching” or “cookie synching.” To do this, they match the tracker ID they have assigned to you with one or more tracker IDs that are held in another company’s database and that are likely also associated with you. Any of the linked trackers may have certain interests and other demographic information attributed to it. That information is then used to determine which ad to show you.

These trackers are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these trackers, but, if you do not accept them, our websites will generally not run smoothly: the websites, or certain of its services or features, might not even be available to you simply because of technical limitations. These trackers do not store any personally identifiable information.

These trackers allow us to count visits and traffic sources so we can measure and improve the performance of our Services. They help us to know which pages are the most and least popular and see how visitors move around the site. All information these trackers collect is aggregated and therefore anonymous. If you do not allow these trackers we will not know when you have used our Services (visited our websites or used our mobile apps), and will not be able to monitor their performance.

These trackers are a type of performance trackers. They are used so our website can collect information about how people access them – for example, the number of users on our site, how long they stay on the site for, and what parts of the site they visit. This is also sometimes known as ‘web audience measurement’. The Google Analytics (“_ga”) cookie we use is a cookie that collects information and reports site usage statistics without personally identifying you to Google. It enables use to distinguish you from another visitor and lasts for 2 years. Each ‘_ga’ cookie is unique to the specific website you are visiting, so it cannot be used to track you or your browser across unrelated websites

These trackers enable our websites to provide enhanced functionality and personalisation. They may be set by us or by third-party providers whose services we have added to our pages. If you do not allow these trackers, then some or all of our Services (the visits to our websites or the use of our mobile apps) may not function properly.

These trackers may be set through our websites by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other websites. They do not store directly personal information but are based on uniquely identifying your browser and internet device. If you do not allow these trackers, you will experience less targeted advertising.